Introducing Landlord Pulse by IWN Analytics for Landlords
At IWN Accountancy, we take great pride in helping our clients maximise their wealth and preserve their valuable resources and time. As Chartered Certified Accountants in Bournemouth who serve business owners and landlords across Dorset, London and the UK, we are driven by the very spirit of entrepreneurship. By extension, we’re constantly exploring ways that we can provide greater value besides ensuring our clients stay compliant and fulfil all their necessary property tax and accounting obligations.
This is why we’re incredibly excited to introduce Landlord Pulse by IWN Analytics, a ground-breaking piece of landlord property manager software designed to give you, the landlord, the essential and meaningful insights needed to make important decisions about your property.
The video above features Alex Norian, Managing Director of IWN Accountancy, and Ben Landown, a Chartered Certified Accountant specialising in financial data analytics, discussing this innovative cloud-based landlord accounting software, and how it aims to make meaningful insights more accessible to a broader range of users.
This short guide aims to break down the benefits, features and solutions of this landlord analytics software in bite-sized chunks to give landlords all they need to know.
Why Landlords Need Data-Driven Property Insights
Firstly, it’s important to establish the purpose behind Landlord Pulse. Being a landlord today is increasingly complex; you face an abundance of different challenges that go beyond just account balancing and management.
At a glance, these challenges include (but are not limited to):
- Economic worries: Fluctuating and still-high interest rates, and limited access to financing, can cause worry for landlords managing one or more properties.
- Rising costs: Cost-of-living hikes affect not just your personal finances, but your tenants’ ability to pay rent. Energy bills and water prices are still high, which only adds to the pressure.
- Shifting regulations and tightening red tape: Changes like the phasing out of Section 21 “no fault” evictions, coupled with new planning permission requirements for furnished holiday rentals, must be navigated and budgeted for.
- Market volatility: Government initiatives like “Get Britain Building Again” (among others) can cause unpredictable shifts in rents and house prices.
As Chartered Certified Accountants, we do our utmost to provide the best possible value to our landlord clients through effortless compliance and personalised tax advice tailored to their exact circumstances. However, sometimes commercial, strategic and industry-wide challenges often fall outside of the scope of typical accountancy services, making it difficult to be successful as a landlord without the tools to navigate an environment dealing with and prone to so much change.
This is where IWN Analytics steps in.
Landlord Pulse by IWN Analytics: Landlord Property Manager Software that Adds Value
Our new service, spearheaded by chartered accountant and financial data expert Ben Landown with proven experience in the public sector, is designed to bring sophisticated data analysis, typically reserved for larger businesses, directly to you.
The purpose and goals of the Landlord Pulse software is to:
- Help you move from reactive to proactive property management
- Improve your decision-making processes with real-time financial data
- Ensure you have enough tools in your armoury to make the correct call(s)
Ben eloquently highlights the essence of the service: “This is all about driving performance through data-driven insights using the data to help make the right decisions, the most efficient decisions, and get the most bang for your buck.”
Alex Norian emphasises the goal for clients: “Being able to give people the… meaningful insights such that they can make those data-driven decisions throughout the year.”
Benefits of Landlord Pulse Rental Property Software
Landlord Pulse by IWN Analytics offers a range of powerful benefits tailored to landlords, including:
- Improved decision-making: With Landlord Pulse, you’ll be provided with accurate data to back up your decisions as a landlord, regardless of your property size and portfolio. You’ll also get access to positive and negative patterns in your property performance, as well as insights into areas that are costing you money and resources. For landlords, this means you can delve into the specific metrics of long-term investments to ensure your yield remains high, which is handy in testing economic conditions.
- Competitive advantage: You can drive your business forward efficiently and make more informed choices about your properties, potentially attracting and retaining more high-quality tenants in favour of the competition.
- Reducing risk: Landlord Pulse helps prevent and reduce the risk of making risky and potentially ill-informed decisions, such as miscalculating costs or setting too-low rental prices for a new investment. Losses from stamp duty, capital gains tax (CGT) and legal fees can be accounted for.
- Bespoke, expert advice: This new software allows you to discuss your findings with an expert who understands your portfolio, cash flow, and the wider market. This expert guidance and mentorship can help you reach appropriate conclusions that work for you.
- Accurate tracking: Landlords with multiple properties can track everything on a property-by-property basis, with the software to build strong dashboards and figure out what’s working well and not-so-well.
How Landlord Pulse Property Software Works
With this innovative rental property software for small landlords, our integrated approach ensures you get the most out of your data.
- Our first step is to help you digitise your accounting and bookkeeping processes from manual.
- We mould, transform and visualise your data into a concise, meaningful, and structured format.
- We create intuitive dashboards, charts, and graphs that highlight KPIs, insights, trends, and profits and losses.
- You’ll be assigned a dedicated expert to conduct an ‘executive review’ to talk through the statistics, explaining clearly what they mean for your specific goals and the wider market. We call this last step the “missing piece of the jigsaw.”
Bespoke Solutions for Every Landlord
We understand that every landlord’s needs are unique. Landlord Pulse by IWN Analytics is a flexible tool and can be adapted to your specific business needs, whether you have a growing portfolio or a single property. As we always say, “if you’re not tracking, if you’re not measuring, you can’t improve.”
If you’re ready to take the next step in the evolution of your property portfolio, intent on maximising opportunities, avoiding pitfalls, and remaining as tax-efficient as possible, then get in touch with the team at IWN Accountancy today. Our landlord and property accountants can explain how to get started on getting more out of your time, potential and wealth.
